KACIE.DESIGNS

Art Direction
Graphic Design

Kacie McLean is an art director and graphic designer by way of Boston and Philly. She fits seamlessly into any team structure, bringing a contagious energy and fresh perspective wherever she goes. Kacie’s love affair with design is undeniable. She thrives in the details, making every last decision with thought and care.

Featured
Work

ASICS Autumn/Winter
NAGINO Collection

The NAGINO Collection is designed for women by women. Every item in this collection is designed to inspire her to achieve calm through mindful movement. Functional design, versatile style and comfortable feeling fabric enables her to prioritize movement and take on life one challenge at a time.

Woman doing yoga in a studio while wearing athleisure wear

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Email banner design with woman running

Wayfair
Wedding Registry Relaunch

Through targeted marketing campaigns, we highlighted the benefits of using Wayfair's wedding registry, encouraging couples to consider the platform for their special day. By emphasizing the array of options available and leveraging the notion of “The List”, we aimed to build customer loyalty and position Wayfair as a go-to destination for wedding registries.

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Woman sitting down and holding iPhone featuring Wayfair's wedding registry.
Instagram story featuring two influencers and their Wayfair's wedding registry.
Laptop showing ecommerce digital banner for Wayfair's wedding registry.

Tripadvisor
Trip Insurance Product Launch

Affordable, annual one-and-done travel insurance for people who like to be prepared—and have better things to focus on than travel insurance.

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iPhone displaying a website for Tripadvisor's trip insurance product.
A bus shelter displaying an advertisement Tripadvisor's trip insurance product.
Luggage suitcase tags that feature Tripadvisor's trip insurance product.