Tripadvisor
Annual Subscription Travel Insurance
Affordable, annual one-and-done travel insurance for people who like to be prepared—and have better things to focus on than travel insurance.
Services
Art Direction
Graphic Design
Year
2020
Client
Tripadvisor
Studio
Honor Code Creative
The Solve:
We highlighted the unmatched ease of Tripadvisor’s annual travel insurance by celebrating the fun of travel and speaking to planners/optimists. It shows the game has changed.
Moodboards
I worked with Honor Code Creative's Creative Director/Copywriter to pitch three ideas for the launch of Tripadvisor's Travel Insurance product. After receiving feedback from the Tripadvisor team, we narrowed down to a single concept by combining elements from two ideas, updating the name, and merging them into a single concept. This helped us create a baseline for their internal team to work off of. Although the final output evolved, our initial strategy remained intact and was carried through to the launch.
The Pitch
All your adventures. Automatically covered. Pay just once a year. And Go On.
We developed a set of promotional materials to demonstrate the marketing possibilities of the product. We went above and beyond by creating a unique in-flight experience that featured custom-branded earbuds, eye masks, and luggage tags. Our aim was to highlight the benefits of travel insurance in innovative and unexpected ways.