TikTok Guidelines
When approached to help concept the creative guidelines for ASICS on TikTok—the answer was a resounding, “hell yes.” This platform was underutilized by ASICS until recently when it became clear TikTok was here to stay and #RunTok became a lifeline for all the cool kids running.
Client
ASICS
Associate Creative Director
Sarah Malinconico
Copy
Amna Rahman
Services
Creative Guidelines
Brand Design
Art Direction
Year
2023
The Solve:
After countless hours of delving into research and dissecting numerous GRWM videos, my copywriter and I meticulously crafted the messaging and visuals tailored for ASICS' TikTok presence. By closely working alongside our social media collaborators and ACDs, we ensured that our strategy was fine-tuned, drawing insights from their thorough examination of previous posts. The impact has been remarkable — since we established definitive guidelines for how ASICS' global regions should tackle their creative approach, engagement levels have increased, and video production has vastly improved.
Guideline Highlights:
