AW23 GEL-KAYANO™ 30
An expansive global digital toolkit for ASICS‘ premiere stability running shoe, the GEL-KAYANO™ 30. Covering all channels from e-commerce to email marketing, social media activations, and paid media. Featuring a variety of photography and video assets.
Services
Graphic Design
Year
2023
Client
ASICS
Associate Creative Director
Sarah Malinconico
E-Commerce
Applying a mixture of product and on-model photography—we strived for consistency and calrity throughout each asset.
Email Marketing
We have developed a series of emails that guide customers through the product purchase process, using visuals and messaging to tease, attract and engage.
Social Media (Paid & Organic)
Our campaign utilized a combination of campaign photography and ASICS athlete influencers across TikTok, Instagram, Facebook, and Twitter to engage and educate our customers.